| Type de document : | Ouvrage |
| Titre : | Her world, women and fashion in Singapore 1974-1989 |
| Auteurs : | Nadya WANG |
| Editeur : | London : BLOOMSBURY, 2026 |
| Collection : | Fashion: visual & material interconnections |
| Langues | Anglais |
| Format : | Online resource. 272 p. |
| ISBN/ISSN/EAN : | 978-1-350-46507-7 |
| Mots-clés : |
Géographique SINGAPOURNom Commun 20EME SIECLE ; ANNEES 70 ; ANNEES 80 ; FEMME ; HISTOIRE DE LA MODE ; PRESSE ; SOCIOLOGIE |
| En ligne : | https://doi.org/10.5040/9781350465077?locatt=label:secondary_bloomsburyFashionCentral |
| Résumé : | Between 1974 and 1989, significant changes were taking place in the lives of Singaporean women and in their local fashion industry. These shifts were not only reflected in but actively shaped by the magazine Her World. In Her World, Women and Fashion in Singapore, Nadya Wang uses dress as a lens through which to view fragments of the magazine over 15 years. Advocating for a new and decentred understanding of the evolution of the Singapore woman, Wang's writing also traces the creation of a fashion industry that pivoted from seeking validation from global fashion cities to establishing itself as the lead of a Southeast Asian fashion community. Visual analysis of archival materials is combined with oral history interviews to demonstrate how the women of Singapore engaged with local and global ideas, fashion and beauty commodities, and imagery of models and beauty queens in their self-fashioning. Challenging existing understandings of their agency, this book attests to the creativity and adaptability of Singapore women and Singapore fashion designers. |
| Note de contenu : | Introduction -- 1. Between Work and Home: Fashioning Singapore Women, 1974-1979 -- Duties at Home and at Work -- Self-Fashioning in Everyday Singapore -- Performing "Masculine" Jobs -- Successful Career Women in Domestic Spaces -- 2. Creative Agency: Creating the Singapore Fashion Identity, 1980-1987 -- A Collective Fashion Dream -- The Fashion Designers' Creative Agency -- An Independent "Singaporeanness" -- 3. Mix and Match: Self-Fashioning Singapore Women, 1980-1988 -- Diffusion Lines -- Boutiques and Department Stores -- Shopping and Wearing Hybrid Looks -- 4. The Racial Politics of Advertising: Selling to Singapore's Career Women, 1978-1985 -- Beauty in the Eye of the Beholder -- Make-Up and Covering Up -- 5. The Ideal Look of Singapore Women, 1983-1989 -- The New Ideal Figure -- Local Beauty Pageants -- Multiracial Models -- 6. Ageing Together: Her World, Singapore Women and the Fashion Industry, 1986-1989 -- The Relativity of Age -- Working Mother of the Year -- Dressing One's Age -- The Maturing Fashion Industry -- Conclusion -- Bibliography -- Index. |
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