| Type de document : | Ouvrage |
| Titre : | Male idols and branding in Chinese luxury |
| Auteurs : | Amanda SIKARSKIE |
| Editeur : | London : BLOOMSBURY, 2023 |
| Langues | |
| Format : | Online resource. 272 p. |
| ISBN/ISSN/EAN : | 978-1-350-28334-3 |
| En ligne : | https://doi.org/10.5040/9781350283343?locatt=label:secondary_bloomsburyFashionCentral |
| Résumé : | "Taking a non-westerncentric approach, challenging the Western view of idols as objects of worship, this book examines idols in the more modern, pan-Asian sense of the word; as objects of social devotion, worshipped by the adoring masses and, in China and Korea, as objects of social and moral uplift. The contemporary idol wields great power - the power to influence taste, and to sell - and Male Idols and Branding in Chinese Luxury focuses on their ability to arouse the consumer appetite to buy. In China, popular culture idols play a vital role in the luxury fashion and cosmetics industries as brand ambassadors and this volume fills a critical gap in the English-language literature on this key element of the marketing industry, bringing together authors from the United States and China, and featuring case studies on idols Wang Yibo and Xiao Zhan. Male Idols and Branding in Chinese Luxury is invaluable reading for all those interested in this major element of Chinese marketing."-- |
| Note de contenu : |
bla Preface: "Are you that unicorn?" / Amanda Sikarskie, University of Michigan -- 1. Introductions: Peacocks: A Primer on Idols and Marketing in China / Amanda Sikarskie, University of Michigan -- 2. Exploring the Relationship Between Fashion Brands, Culture Idols and Fans: The Power of Naming as Market Strategy / Peng Liu, Macau University of Science and Technology, and Lan Lan, Beijing Fashion Institute of Technology -- 3. Aloof White Peony of Luoyang: Subverting Celebrity Styling / Amanda Sikarskie, University of Michigan -- 4. Capitalizing Yaoi / Danmei Fans: Fashion Brands and Male Popular Culture Idols as Brand Ambassadors in the Chinese Fashion Market / Peng Liu, Macau University of Science and Technology, and Lan Lan, Beijing Fashion Institute of Technology -- 5. A Comparative Perspective: Korean K-Pop Idols as Brand Ambassadors / Amanda Sikarskie, University of Michigan -- 6. Conclusions: Fashionable Avatars and Virtual Reality Idols: The Aura of the Digital and the Aura of the Original / Amanda Sikarskie, University of Michigan -- Glossary -- Index. |
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