Type de document : | Ouvrage |
Titre : | Designing clothes: culture and organization of the Fashion Industry |
Auteurs : | MANLOW Veronica |
Editeur : | New Brunswick : TRANSACTIONS PUBLISHERS, 2009 |
Langues | Anglais |
Format : | 313 |
ISBN/ISSN/EAN : | 978-1-4128-1055-5 |
Mots-clés : |
Nom Commun CREATEUR ; FILIERE HABILLEMENT ; FILIERE TEXTILE ; GESTION D'ENTREPRISE ; IMAGE DE MARQUE ; ORGANISATION DU TRAVAIL ; STRATEGIE D ENTREPRISENom Propre HILFIGER TOMMY |
Résumé : | Fashion is all around us: we see it, we buy it, we read about it, but most people know little about fashion as a business. Veronica Manlow considers the broader significance of fashion in society, the creative process of fashion design, and how fashion unfolds in an organizational context where design is conceived and executed. To get a true insider's perspective, she became an intern at fashion giant Tommy Hilfiger. There, she observed and recorded how a business's culture is built on a brand that is linked to the charisma and style of its leader. |
Exemplaires (1)
Cote | Support | Localisation | Section | Disponibilité |
---|---|---|---|---|
0.9 - 7123 | Ouvrage | Bibliothèque IFM | 0.9 Organisation et Gestion de l'entreprise | Disponible |