| Type de document : | Ouvrage |
| Titre : | Consumer behaviour: a European Perspective |
| Auteurs : | SOLOMON Michael ; BARMOSSY Gary ; ASKEGAARD Soren ; HOGG Margaret |
| Editeur : | Essex : PEARSON EDUCATION, 2013 |
| Langues | Anglais |
| Format : | 672 |
| ISBN/ISSN/EAN : | 978-0-273-77272-9 |
| Mots-clés : |
Géographique EUROPENom Commun COMPORTEMENT ; CONSOMMATEUR ; CONSOMMATION ; CULTURE ; MARKETING ; STYLE DE VIE |
| Résumé : | In its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on masters courses in marketing. |
Exemplaires (1)
| Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|
| 1.1 - 7518 | Ouvrage | Bibliothèque IFM | 1.1 Consommation / Consommateur | Disponible |
