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Type de document :
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Ouvrage
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Titre :
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Fashion exposed: Graphics, promotion and advertising / Promocion, publicidad y moda / Promotion, publicité et mode / Propaganda, publicidade e moda
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Auteurs :
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BONNEVIER Johanna
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Editeur :
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Barcelone : PROMOPRESS, 2013
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Langues
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Anglais
,
Espagnol
,
Français
,
Italien
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Format :
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235
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ISBN/ISSN/EAN :
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978-84-92810-77-2
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Mots-clés :
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Nom Commun
CREATEUR
;
DIRECTEUR ARTISTIQUE
;
ETIQUETTE
;
IMAGE DE MARQUE
;
LOGO
;
MARKETING
;
MARQUE
;
PHOTOGRAPHE
;
PUBLICITE
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Résumé :
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Fashion is the very symbol of taste, uniqueness and personality. The fashion industry is so prosperous and popular that there are countless fashion brands dazzling people's eyes. A good advertising campaign is so important because a splendid fashion design helps a fashion brand to achieve success.
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