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In HARVARD BUSINESS REVIEW (n°1 janvier - février 2026) | Ayelet ISRAELI ; Léonard A. SCHLESINGER ; Matt HIGGINS ; Ryan REYNOLDS

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What Makes a Successful Celebrity Brand? Stars are using their influencer status to launch their own products and capture more profits for themselves

In HARVARD BUSINESS REVIEW (n°3 mai - juin 2024) | Ayelet ISRAELI ; Jill Avery ; Léonard A. SCHLESINGER ; Matt HIGGINS

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Should Your Company Sell on Amazon? Reach comes at a price

In HARVARD BUSINESS REVIEW (n°5 septembre - octobre 2022) | Ayelet ISRAELI ; Léonard A. SCHLESINGER ; Matt HIGGINS ; Sabir SEMERKANT

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How Direct-to-Consumer Brands Can Continue to Grow

In HARVARD BUSINESS REVIEW (n°6 novembre - décembre 2021) | V. KASTURI RANGAN ; Daniel CORSTEN ; Matt HIGGINS ; Léonard A. SCHLESINGER

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