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In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°3 mars 2026) | Peng CHEN ; Abdullah AL MAMUN ; Mohammad ENAMUL HOQUE ; Qing YANG ; Muhammad MEHEDI MASUD

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Decoding the brand equity pathway to fast fashion repurchase intentions in emerging markets: the power of social media marketing activities

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°7 décembre 2025) | Yan LI ; Mohammad Enamul HOQUE ; Abdullah AL MAMUN ; Qing YANG ; Wan Mohd Hirwani WAN HUSSAIN

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Modelling the mass adoption potentials of fashion-augmented reality among the young consumers: evidence from an emerging economy

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°3 mai - juin 2025) | Mohima AKTHER ; Mohammad Nurul Hassan REZA ; Abdullah AL MAMUN ; Norzalita ABD AZIZ ; Marvello YANG

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Innovative attributes, brand reputation and behavioral consequences in the clothing industry: the roles of self-congruity and value consciousness

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°2 mars - avril 2024) | Nik Mohd HAZRUL NIK HASHIM ; Nor Rahimy KHALID ; Suraya Akmar MOKHTARUDDIN ; Abdullah AL MAMUN ; Mohammed Abdur RAZZAQUE

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