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JOURNAL OF FASHION MARKETING AND MANAGEMENT, n°1. - janvier 2026

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Titre :

JOURNAL OF FASHION MARKETING AND MANAGEMENT, n°1. - janvier 2026

Type de document :

Bulletin

Paru le :

01/01/2026

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Can multinational enterprises engage in the business of New Chinese-Style apparel ? An analysis of the influencing factors of consumer satisfaction based on texts from Sina Weibo

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°1 janvier 2026) | Yiye ZHU ; Yu HUANG

Article

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Conspicuous consumption as a mediator between body esteem and athleisure purchases among millennials

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°1 janvier 2026) | Na Young AHN ; Yeayoung NOH

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Decoding sustainable disposition: how consumer values shape fast fashion disposal intentions

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°1 janvier 2026) | Soumita KUNDU ; Bhuvanesh KUMAR SHARMA

Article

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Driving impulsive purchases and building loyalty: the power of experiential marketing in fast fashion apps

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°1 janvier 2026) | Chung-Kuang HOU

Article

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Factors influencing the online apparel recycling behavior in China: a multiple stage analysis using PLS-SEM and fsQCA

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°1 janvier 2026) | Dimin WANG ; Siyu LONG ; Wen JIE JULIE

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How fashion influencers drive consumers’ online brand-related activities (COBRAs)

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°1 janvier 2026) | Kian YEIK KOAY ; Michael Ariel SATYADI

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Second-hand clothing consumption as a driver of circular economy: review, synthesis and research agenda

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°1 janvier 2026) | Shalini AGGARWAL ; Suchita JHA ; Manisha PALIWAL ; Khan Mohammed RAZIUDDIN TAUFIQUE ; Omkar DASTANE

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Typology of circular supply chain strategies: unlocking value creation in fashion and textile industry

In JOURNAL OF FASHION MARKETING AND MANAGEMENT (n°1 janvier 2026) | Ying YE ; Kwok HUNG LAU

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JOURNAL OF FASHION MARKETING AND MANAGEMENT, n°1. - janvier 2026

Dépouillements

Can multinational enterprises engage in the business of New Chinese-Style apparel ? An analysis of the influencing factors of consumer satisfaction based on texts from Sina Weibo

Conspicuous consumption as a mediator between body esteem and athleisure purchases among millennials

Decoding sustainable disposition: how consumer values shape fast fashion disposal intentions

Driving impulsive purchases and building loyalty: the power of experiential marketing in fast fashion apps

Factors influencing the online apparel recycling behavior in China: a multiple stage analysis using PLS-SEM and fsQCA

How fashion influencers drive consumers’ online brand-related activities (COBRAs)

Second-hand clothing consumption as a driver of circular economy: review, synthesis and research agenda

Typology of circular supply chain strategies: unlocking value creation in fashion and textile industry

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JOURNAL OF FASHION MARKETING AND MANAGEMENT, n°1. - janvier 2026

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