Type de document : | Travaux étudiant |
Catégorie : | Mémoire |
Titre : | Greening the blue |
Auteurs : | Léonore GARNIER, Auteur |
Promotion : | 2017 |
Format : | 71 p. |
Présentation : | 71 p. |
Langues | Anglais |
Mention : | Très bien |
Mots-clés : |
Nom Commun COMPORTEMENT ; COULEUR ; DEVELOPPEMENT DURABLE ; ECOLOGIE ; HISTOIRE ; HISTOIRE DE L ART ; IMAGE DE MARQUE ; SOCIOLOGIE ; STRATEGIE MARKETING |
Résumé : |
The purpose of my research is to capture the bond between blue and sustainability both ideologically and substantially. The objective is to examine how sustainability is evolving as a movement and how it has broadened its scope to get people involved for a bigger change. It looks at alternative business paradigms: sustainability promotes values of innovation, durability and ethicality.
Colours are ambivalent and the perception of blue has progressed over time. The perception of blue has derived from a barbarous colour to the world’s most favourite and worn colour today with technical progress in blue pigmentation. The core of this research consists in applying consumer behavioural and marketing approaches to investigate how consumers can associate meanings to colours. In particular, it focuses on determining whether blue could replace green and represent eco-friendliness. Alternative blue sustainable thinking promotes regenerating business models and socially inclusive values. Finally, it critically analyses the paradox of finite natural resources against the textile and clothing industry.creating a sustainable business demands innovation. Sustainability is both a responsibility and an opportunity, it is a tool to foster innovation for dyeing indigo and producing denim. |
Exemplaires (1)
Cote | Support | Localisation | Section | Disponibilité |
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ME/17/616 | Travaux étudiants | Archives IFM | Travaux étudiants | Exclu du prêt |