Type de document : | Ouvrage |
Titre : | Luxury Strategy in Action |
Auteurs : | HOFFMANN Jonas ; COSTE MANIERE Ivan |
Editeur : | New York : PALGRAVE MACMILLAN, 2012 |
Langues | Anglais |
Format : | 205 |
ISBN/ISSN/EAN : | 978-0-230-35454-8 |
Mots-clés : |
Nom Commun COMMERCE ELECTRONIQUE ; DEVELOPPEMENT DURABLE ; DISTRIBUTION ; DIVERSIFICATION ; ECOLOGIE ; INNOVATION ; LUXE ; MARKETING |
Résumé : | The Luxury Industry has dramatically changed over the last 10 years, becoming significantly more complex. This book is a compilation of practical, clear and effective tools to manage Luxury goods and services in the 21st century. Written by leading professionals, this book enables the reader to overcome many preconceived ideas and go straight to the heart of the subject. |
Exemplaires (1)
Cote | Support | Localisation | Section | Disponibilité |
---|---|---|---|---|
2.1.7 - 6896 | Ouvrage | Bibliothèque IFM | 2.1.7 Luxe / Haute couture | Disponible |