Type de document : | Ouvrage |
Titre : | Apparel merchandising: the line starts here |
Auteurs : | ROSENAU Jeremy ; WILSON David |
Editeur : | Londres : BLOOMSBURY, 2014 |
Langues | Anglais |
Format : | 485 |
ISBN/ISSN/EAN : | 978-1-60901-539-8 |
Mots-clés : |
Nom Commun AGENCEMENT DE MAGASIN ; COUT DE PRODUCTION ; MARKETING ; MERCHANDISING GLOBAL ; MERCHANDISING VISUEL ; METIER ; PRIX DE VENTE ; QUALITE DU PRODUIT ; SCM ; SOURCING |
Résumé : | This book analyzes the evolution and development of the merchandising function in branded apparel companies and retail private label apparel. It describes today's challenges for both apparel manufacturers and retailers in meeting the consumer's demands for the right products at the right prices - and at the right times. Approached from the perspective of the apparel product manager, Rosenau and Wilson cover men's and women's sportswear and activewear and children's wear in both domestic and international markets. |
Exemplaires (1)
Cote | Support | Localisation | Section | Disponibilité |
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1.4 - 7857 | Ouvrage | Bibliothèque IFM | 1.4 Achat | Disponible |